| Summary: | 碩士 === 國立臺南大學 === 綠色能源學科技學系碩士在職專班 === 103 === "Green ecotourism" by definition refers to the form of tourism in which travelers make the smallest impact to the environment with the spirit of "energy conservation and CO2 emission reduction" to enjoy an "ecologic and cultural" experience. It also means based on communities and through voluntary participation of local residents, we take a friendlier attitude toward the environment. According to the principles of input deduction, reutilization and recycling, we use resources and environment and to provide tourists with different lifestyles and experiences with the target of appreciating nature, culture and interaction with local residents.
This research is designed to study the cognition and attitude toward green ecotourism involvement of coastal and surrounding communities with different backgrounds in Cigu District and Annan District in Tainan and compare them with that of citizens in Tainan. The main counseling organizations are Taijiang National Park and the Southwest Coast National Scenic Area. The thesis summarizes the following four parts through green ecotourism, namely the “green ecotourism theory”, “green ecotourism management organization”, “green ecotourism life issue discussion” and the “green ecotourism development and expectation”. This research is primarily based on questionnaire, uses SPSS21.0, independent sample t-test, single factor variance analysis and Pearson product-moment correlation coefficient to perform statistical analysis and then conducts SWOT analysis on secondary data to supplement the deficiency in the results of questionnaire. The research results are summarized as follows:
1.According to the differences in hierarchical cognition of residents in coastal and surrounding communities with different background variables in Cigu District and Annan District in Tainan towards “green ecotourism”, “green ecotourism theory”, “green ecotourism management organization”, “green ecotourism life issue discussion” and the “green ecotourism development and expectation”, cooperation sequence should be decided based on different background variables and enthusiasm.
2.The hierarchical attitude of residents in coastal and surrounding communities with different background variables in Cigu District and Annan District in Tainan towards “green ecotourism”, “green ecotourism theory”, “green ecotourism management organization object”, “green ecotourism life issue discussion” and the “green ecotourism development and expectation” tends to be positive and supportive.
3.The cognition and attitude of residents in coastal and surrounding communities with different background variables in Cigu District and Annan District in Tainan towards “green ecotourism” have significant positive correlation, which means that people with higher cognition of green ecotourism would be more positive to green ecotourism. However, the cognition of “green ecotourism development and expectation” and the attitude towards “green ecotourism” as well as the four-component table have low, weak or no correlation, that is, no significant correlation, which means that although the local community residents do not completely understand the implication and spirit of sustainability, low carbon, CO2 emission reduction, ecology and culture that green ecotourism emphasizes, their attitudes are positive and supportive.
4.The research performs SWOT analysis on the situation of residents in coastal and surrounding communities in Cigu District and Annan District in Tainan, and lists the strength, weakness, opportunities and threats for strategy formulation and to provide reference for further study.
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