Mobilizing service innovation to improve service performance– A case study of Fareastone Telecommunications

• Main Authors: Wu, Sam, 吳明和
• Other Authors: Hsiao, Yung-Chang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/jxmr32

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 103 === Following the era of the knowledge economy, service industry has become an important pillar of the national economic development. Therefore, how to effectively conduct service innovation has become an important topic to explore. The purpose of this study is to build a conceptual framework of service innovation. Through literature review and interviews, conceptual framework of service innovation is rooted in the market side, the policy side and technical side and then expand the eight steps, including the composition of the project team, the service idea generation, service idea screening, development concept selection, design & development, service testing, commercialization, service quality, and ultimately generating new service value, thereby creating customer satisfaction. Finally, managerial implications and future research directions are discussed.