The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience
碩士 === 國立臺灣師範大學 === 美術學系 === 103 === Following the increasing trend of modern recreation life,the museum has considered one of “culture travel business”. According Taiwan Tourism Bureau’s data,6.0% to 9.5% Taiwan people choose to visit exhibition or activities,almost one-third visitors choose those...
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ndltd-TW-103NTNU52330102019-05-15T22:00:19Z http://ndltd.ncl.edu.tw/handle/za5rj5 The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience 運用聯合分析法探討博物館觀眾參觀美術館偏好之研究-以國立臺灣美術館為例 蕭斐云 碩士 國立臺灣師範大學 美術學系 103 Following the increasing trend of modern recreation life,the museum has considered one of “culture travel business”. According Taiwan Tourism Bureau’s data,6.0% to 9.5% Taiwan people choose to visit exhibition or activities,almost one-third visitors choose those culture activities. This thesis took National Taiwan Museum of Fine Arts’ (NTMoFA) audience as the sample,observed the behavior and favorite of the museum audience,and used conjoint analysis to study the interaction between the factors. Hope the study is useful for the museum to know the preference of museum visitors. Six dimensions “exhibition environment,instrument,friendly instrument, information service, consumption service,education” were inducted to 14 factor. The study found audience most prefer the “exhibition environment” dimension, the second is “education”and“information service”. To prove the most important service of the museum is to hold exhibition. The study also found the audience preference factor,the rank one is“the fame of curator and artist”,and the other rank is “exhibition content”,“education activity”,“interactive instrument”,“guide service” and “place design”. The most attractive combination is “High fame curator and artist,thematic content, more interactive instrument,well-designed place,use guide machine,and practice education activity.” 林詠能 2015 學位論文 ; thesis 112 zh-TW |
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碩士 === 國立臺灣師範大學 === 美術學系 === 103 === Following the increasing trend of modern recreation life,the museum has considered one of “culture travel business”. According Taiwan Tourism Bureau’s data,6.0% to 9.5% Taiwan people choose to visit exhibition or activities,almost one-third visitors choose those culture activities.
This thesis took National Taiwan Museum of Fine Arts’ (NTMoFA) audience as the sample,observed the behavior and favorite of the museum audience,and used conjoint analysis to study the interaction between the factors. Hope the study is useful for the museum to know the preference of museum visitors.
Six dimensions “exhibition environment,instrument,friendly instrument, information service, consumption service,education” were inducted to 14 factor. The study found audience most prefer the “exhibition environment” dimension, the second is “education”and“information service”. To prove the most important service of the museum is to hold exhibition.
The study also found the audience preference factor,the rank one is“the fame of curator and artist”,and the other rank is “exhibition content”,“education activity”,“interactive instrument”,“guide service” and “place design”. The most attractive combination is “High fame curator and artist,thematic content, more interactive instrument,well-designed place,use guide machine,and practice education activity.”
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林詠能 |
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林詠能 蕭斐云 |
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蕭斐云 |
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蕭斐云 The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience |
author_sort |
蕭斐云 |
title |
The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience |
title_short |
The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience |
title_full |
The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience |
title_fullStr |
The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience |
title_full_unstemmed |
The audience’s priority factor for visiting fine arts museum: using conjoint analysis to National Taiwan Museum of Fine Arts’(NTMoFA) audience |
title_sort |
audience’s priority factor for visiting fine arts museum: using conjoint analysis to national taiwan museum of fine arts’(ntmofa) audience |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/za5rj5 |
work_keys_str_mv |
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