An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden
碩士 === 國立臺灣師範大學 === 管理研究所 === 103 === The aim of this study was to develop a deeper insight into the judgmental criteria when Japanese tourists consider Sweden as their potential travel destination. Using earlier destination competitiveness factors as a basis, 16 factors were evaluated both by Japan...
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ndltd-TW-103NTNU54570112015-10-14T00:47:03Z http://ndltd.ncl.edu.tw/handle/65330767811483656410 An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden 旅遊目的地評價分析:日本觀光客至瑞典旅遊之決策因子研究 Johan Mikael Bergsten Johan Mikael Bergsten 碩士 國立臺灣師範大學 管理研究所 103 The aim of this study was to develop a deeper insight into the judgmental criteria when Japanese tourists consider Sweden as their potential travel destination. Using earlier destination competitiveness factors as a basis, 16 factors were evaluated both by Japanese potential tourists and Swedish tourism experts in the form of two online surveys. Their judgments were analyzed using the analytic hierarchy process (AHP) to come up with factor weights for each of the factors, in order to find out if there was a fit between the factors that Japanese tourists regarded as important, and the factors where tourism experts considered Sweden as competitively strong. Results showed that the Japanese tourists regarded natural resources, especially the climate, as well as adventure activities and accommodation to be important when considering Sweden as a destination. Results also showed that tourism experts regarded Sweden’s natural resources to be competitively strong, especially the natural scenery. Chung-Chiang Hsiao 蕭中強 學位論文 ; thesis 54 en_US |
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碩士 === 國立臺灣師範大學 === 管理研究所 === 103 === The aim of this study was to develop a deeper insight into the judgmental criteria when Japanese tourists consider Sweden as their potential travel destination. Using earlier destination competitiveness factors as a basis, 16 factors were evaluated both by Japanese potential tourists and Swedish tourism experts in the form of two online surveys. Their judgments were analyzed using the analytic hierarchy process (AHP) to come up with factor weights for each of the factors, in order to find out if there was a fit between the factors that Japanese tourists regarded as important, and the factors where tourism experts considered Sweden as competitively strong. Results showed that the Japanese tourists regarded natural resources, especially the climate, as well as adventure activities and accommodation to be important when considering Sweden as a destination. Results also showed that tourism experts regarded Sweden’s natural resources to be competitively strong, especially the natural scenery.
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Chung-Chiang Hsiao |
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Chung-Chiang Hsiao Johan Mikael Bergsten Johan Mikael Bergsten |
author |
Johan Mikael Bergsten Johan Mikael Bergsten |
spellingShingle |
Johan Mikael Bergsten Johan Mikael Bergsten An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden |
author_sort |
Johan Mikael Bergsten |
title |
An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden |
title_short |
An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden |
title_full |
An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden |
title_fullStr |
An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden |
title_full_unstemmed |
An Analysis of Destination Judgments: the Determinant Criteria for Japanese Tourists to Travel to Sweden |
title_sort |
analysis of destination judgments: the determinant criteria for japanese tourists to travel to sweden |
url |
http://ndltd.ncl.edu.tw/handle/65330767811483656410 |
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