| Summary: | 碩士 === 國立臺灣師範大學 === 體育學系 === 103 === The purpose of this study was to explore the behavioral intention of spectators in the field of performing art based on the theory of planned behavior (TPB). The research tools was compiled with the related research and the expert’s opinion, and it showed that a high reliability and validity from the pilot study. Descriptive statistics, one-way ANOVA, Pearson product-moment correlation and structural equation modeling (SEM) were used in covariance and were to analyze the behavioral intention of spectators in performing art. The results were as follows: First, those female who had learned performing art with college degrees were the main population of watching performing art and they spent 500 dollars per month on watching the performing art activities. Second, the “involvement” in the female college students had the most significant explanatory power to the behavioral intention and their friends and classmates had great influences on their watching behavior. Third, the results showed that variables “attitude”, “subjective norms”, “perceived behavioral control” and “involvement” were highly related the behavioral intention. Fourth, “Involvement” was the most explanatory variable to behavioral intention and following were “attitude”, “perceived behavioral control” and the last one was “subjective norms”. The quality research object of this study focused on the field of dance, music, modern theater and traditional drama. The quality part and the longitudinal researched are recommended to being parts of the future study. To compare different types of performing art is also a greater way to construct a complete behavioral intention study.
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