Cross-group Analysis of Luxury Goods Consumer
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === This research intends to present reasons why people are willing to buy luxury goods and to explain why the percentage of their incomes spent on these goods differs greatly between different groups of people. Traditionally, all high end boutiques consume...
Main Authors: | Shih-Ying Chen, 陳思穎 |
---|---|
Other Authors: | Chin-Kai Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22421269040367037327 |
Similar Items
-
A Study of Consumer Purchase Behaviors of Luxury Goods
by: Liu, Hsiu-Lin, et al.
Published: (2017) -
An Exploratory Study of Male Consumers' Consumption in Luxury Goods
by: Lin, Hao-Yu, et al.
Published: (2011) -
Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
by: Larisa Nshanovna Ashalyan, et al.
Published: (2018-04-01) -
Overview of the global personal goods luxury industry and chinese consumer attitudes towards luxury brands
by: Henao, Erika, et al. -
Cross-cultural Study of the Consumer Luxury Value Perception on Luxury Product
by: Ariunaa Baldansenge, et al.
Published: (2018)