A Study of Lion Travel Group’s Marketing Strategies to Promote Japan Culture Tourism
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === Lion Travel Group is the biggest travel agency in Taiwan . The group in addition to tourism , media , marketing , technology, transportation , investment , and other industries . Therefore, tourism marketing strategy adopted much more flexible than o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73619362484639111364 |