民宿經營競爭優勢策略分析之應用-以杉板灣民宿為例
碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 103 === Recently, the industry of inns has developed rapidly in Liouciou. There have been a great number of competitors investing in the B&B industry, making it an emerging leisure industry. With the establishment of the various characteristics of B&am...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w7che7 |
| Summary: | 碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 103 ===
Recently, the industry of inns has developed rapidly in Liouciou. There have been a great number of competitors investing in the B&B industry, making it an emerging leisure industry. With the establishment of the various characteristics of B&BS; gradually, the business compete closely. How to use the strategies of business management effectively to increase the superiority of competition have become the issues that the owners of the inns have to face.
In this study, the
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