The Effect of Corporate Social Responsibility on Organizational Attractiveness

• Main Authors: Ning Chang, 張寧
• Other Authors: Wenyi Chu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/19400793726421226128

碩士 === 國立臺灣大學 === 商學研究所 === 103 === Corporate social responsibility has been attracting increasing attention in both academic society and industry practice. In practices, corporate social responsibility is mainly motivated by external pressure. Corporate social responsibility has also gone through multiple stages in academic society. The number of researches on relationship between corporate social responsibility and recruitment remains limited, and most of the researches were conducted in American and European countries. However, culture plays a critical role here. In order to understand how corporate social responsibility affect organizational attractiveness in Taiwan, this research designed a hypothetical case for participants to evaluate its organizational attractiveness. The case was adapted from Evans and Davis (2011) and Maignan and Ferrell (2000). The theories behind this case are the three dimension model of Carroll (1979) and the stakeholder theory of Clarkson (1995) and Donaldson and Preston (1995). The hopotheses in this research are (1) All kinds of corporate social responsibility positively affect organizational attractiveness and (2) There are differences in the effect between different types of corporate social responsibility. Analysis supported all the hypotheses. In addition, the effect of discretionary responsibility and legal responsibility are stronger than others.