| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === In recent years, Marvel Entertainment LLC has remade its comics into live-action movies. The box office of these movies performed very well. There are many people going to the movie theater to watching Marvel’s movie as long as Marvel’s logo or opening animation appeared on the posters and trailers, even there is not any famous actor star. Not only dose Marvel has the effect, but also many film studios usually put their logo or promotion animation on posters and trailers to attract consumers.
Predicting the sales of new products has been the most research issue of businesses community and academia. Precise prediction can make marketers plan promotion campaign on different period of time. The life circle of movie industry is short, easy to observe the complete life circle in a few months. However, the past literatures on exploring the film industry did not address film studios to influence box office sales.
This study attempts to explore the diffusion model of American film industry and address the influence of film studios and scales to box office by Bass diffusion model. The final result of this study found that different film studios have significant effect on box office.
|
|---|
