| Summary: | 碩士 === 國立臺灣大學 === 國際企業管理組 === 103 === Overweight or obese population in Taiwan is growing up, and the demand for losing weight is also increasing acutely day by day. Commercial advertisements of various weight loss products are in abundant growth, and people nowadays are pursuing for much higher medical quality than before, therefore, the marketing points of “customer first” and “medical service” have been beyond what people want. Therefore, jumping out of the frame and making a difference to others are necessary for a better operation performance.
This research reveals the innovative business model and key success factors by interviewing paramedical and administration personnel and patients, and the research result tells, when it comes to developing a weight-loss specialized medical center and discussing available business model for it, the first thing that administration have to think about is, for certain disease, such as obesity, which multi-disciplinary treatment can be offered to patients and what expanding products can be provided, and then find out the customer segments, key partnerships(such as consumables suppliers and patients support group), key activities and channels to contact with customers, with above key factors to make differentiation to others.
We are expecting the result of this study could be an advice for hospitals or clinics those who would like to develop weight-loss specialized medical centers in the future.
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