Comparisons of the factors influencing President’s Approval Rating among Major Events

• Main Authors: Hsin-Ling Shen, 沈芯菱
• Other Authors: Weng-Jeng Peng
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/11116657171465788290

碩士 === 國立臺灣大學 === 新聞研究所 === 103 === People are the basis of a country. The presidential approval rating reflects people’s perception toward the president’s performance. Research on presidential approval rating is a relatively new topic in Taiwan, therefore leads to inadequate research on major events. The target of this research is to investigate comparisons of the factors influence president’s approval rating among major events, including domestic, diplomatic, judicial and cross-straits relationship. By adopting empirical study and secondary research methodology, the purpose of this study is to analyze factors related to presidential approval ratings, trust and confidence in the future, according to poll results published by Television Broadcasts Satellite (TVBS) network between 2008 and 2015. The independent variable is demographic variable, as well as the dependent variables is in satisfaction, trust and confidence in the future. The scope of this research includes the United States beef imported to Taiwan (domestic event), the project benevolence and friendship (diplomatic event), ex-Cabinet official indicated for corruption (judicial event), and cross-strait agreement on trade in services (cross-straits relationship event). Through the method of multiple regressions, the study finds that the socio-demographic variables of party identification and education level have significant influence on presidential approval ratings in four major events. People with higher education are more dissatisfied with the president. The Pan-Blue Coalition believes in president much firmly than other coalition. The study finding may serve as a guide for further research on execution and research on approval rating.