The Study of Post Preference Among Different Fan Groups on Facebook Brand Pages

碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Due to the rising of the social network sites, more and more entrepreneurs begin to operate it as the channel which can communicate with consumers. In Taiwan, the research in 2014 showed that there are more than 15 million active users browsing Facebook every mo...

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Bibliographic Details
Main Authors: Po-chieh Sung, 宋柏頡
Other Authors: Pin Luarn
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/20969321741399587894