The future star in kingdom of children's books － Agility and Innovation in BWO-KE-LAI company

• Main Authors: CHIEN-CHENG LIN, 林建成
• Other Authors: Tzu-Chuan Chou
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/5pksjj

碩士 === 國立臺灣科技大學 === 資訊管理系 === 103 === This case described Victor’s story. The case’s role was a top sales in selling the set of children's book. After publishing companies went bankrupt one by one, Victor decided to start a business in the worst economic environment that it’s under the strong changing environment-- Global Networking ,Decreasing Birth Rate , M-Form Society and Financial Crisis. There were full of risks and challenges in Victor’s entrepreneurial process. He was over the difficulties step by step. This difficulties were so much tests as opportunities. The Bwo-Ke-Lai company’s staffs increased thirty times from 3 people to 100 people by Victor in 4 years. And it’s annual revenue achieved two hundred million NT dollars. Which factors did the company have such good results? Was it luck or hard work that brings success? The major factor was innate in Victor’s agility and Innovation. The Bwo-Ke-Lai company had long-term Competitive Advantages by organization’s capabilities of agility and Innovation, gained key resources and flexible strategies in different stages. The Bwo-Ke-Lai could be successful with these long-term competitive advantages. In future, the company with organization’s capabilities of agility and Innovation will be successful under the rapidly changed environment. This case discusses a new company that will face problems. People with Entrepreneurship, can often find more business opportunities, and the probability of success will be greater. The new company will initially face a shortage of resources. At this stage, new companies by the Resource Base Theory can easily identify key resources. The company will obtain long-term Competitive Advantages from gained key resources ; organization’s capabilities of agility and innovation ; and flexible strategies in different stages. The company with organizational capabilities of agility and innovation can grasp the pulse of the times and make do with what’s at hand under the strongly and rapidly changing environment. It will be successful in future.