A Study of Tourism Motivations, Actual Experience and Revisiting Willingness of Taiwanese Tourists to Tibet

• Main Authors: Pei-Yueh Tsai, 蔡佩玥
• Other Authors: Hsiu-Hua Pai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/43442903923689567041

碩士 === 國立高雄大學 === 運動健康與休閒學系碩士班 === 103 === With the reforming and opening-up policy after 1980 of China, Taiwanese tourist’s arrival to Tibet has increased each year. Although recent tourism to Tibet is quite developed, the study on "Tourism in Tibet" is very rare, and the data regarding Taiwanese tourists to Tibet for touring is inadequate. Therefore, the study was constructed based on the theory of tourists traveling behavior intention model, and it mainly discussed correlations among factors of individual characteristics, tourism motivations, pre-trip expectation, actual experience, and revisiting willingness. In the study, 130 copies of questionnaires were completed, 124 were with validity and the validity of response rate was 95%. This study utilized SPSS Software as the tool for data analyses, include: descriptive statistics, t-test, One Way ANOVA, paired-sample test, Chi-square test and Pearson Correlation as means of data analysis. This study revealed that not only the Tibet can be a place where one may experience the vibe of Tibetan Buddism and local historical culture, but it also bring out different tourism motivations depending on each individual’s characters. Moreover, tourist’s revisiting willingness will be affected by differences between pre-trip expectation and actual experiencing, and their experiences of being illness. The result of this study could be the future reference for perspective Taiwanese tourists for Tibet tourism and any units of tourism management.