The relationship between Smartphone user's self-evaluation and free download intention

• Main Authors: YANG, XIN-CHIAO, 楊心喬
• Other Authors: Wu, Jyh-Jeng
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/23494327883297487010

碩士 === 國立聯合大學 === 經營管理學系碩士班 === 103 === The study focus on the relationship between smartphone user’s self-evaluation and free download intention. Explore the Core Self-evaluation and adhesion degree have impact on positive emotion and Confidence in the positive emotions. Influence of trust between the free download intent. In research methods, the use of "questionnaire survey method" explore the relationship between core smartphone user self-evaluation and intent of the free download. In this study, the Internet questionnaire form questionnaire to collect the questionnaire provided in mySurvey website (http://www.mysurvey.tw/). The URL link to questionnaire highest rates of social networking site users in Taiwan, Facebook, as well as National Taiwan University Ptt in mobile phone board "MobileComm." The subjects were smartphone users. A total of 477 valid questionnaires.The results of the study display：Core self-evaluations and adhesion will positively affect the smartphone user's positive mood. Positive emotion positive effect of trust, confidence and finally have a positive impact on the free download intent. Keywords: core self-evaluations、stickiness、positive emotion、trust、 free download intention