Direct Selling Company Operating the Course in Research: Action Research Perspective

• Main Authors: Jyun-Yi Syu, 許君儀
• Other Authors: Te-King Chien
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/gdfzaw

碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 103 === Although direct selling industry has been booming and having the huge business opportunities. In recent years, due to the influence of recession, the small direct selling industry which looks glitzy often has phenomenon of bankruptcy. The reason is the operation system of the direct selling industry doesn’t have successful operation conditions. In scholarly societies also ignore the issue of direct selling. Thus, the previous studies were too conceptualized and not systematic to provide direct-selling company the conference to following. Therefore, the company can only be based on their own experience of self-exploration, trembling with fear。 In this study, combined with qualitative interviews, and establish the operation structure of direct selling companies and operational flow chart. And by action research to explore the value of the operating structure of direct company and the value of practice, and then get the success or failure operating factors of direct selling companies. Finally, Through the Delphi method and AHP to get the decision table of operation structure and the decision table of success or failure factors. Research results indicated that direct selling companies should be strengthened for its direct sales team consisting of top management, as well as development strategy, vision and mission.The direct selling companies in addition to set clear business goals and ideals outside, good communication and interaction is also an important factor. Thereby, the specific presentation reasonable business processes and it can decision-making guidelines for direct selling companies grasp. It also help direct-selling companies find the missing and to enhance the operational effectiveness of resources. And compensate for the shortcomings of academic research and practical needs of the reach of academic research and practical implementation of the benefits of integration.