A Study of Customer Loyalty and Satisafaction-Luan-Yu Magazine Association for Example

• Main Authors: Cheng-Pin Wang, 王晟鑌
• Other Authors: Hsiu-Jen Fu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/jkqf3j

碩士 === 僑光科技大學 === 企業管理研究所 === 103 === Abstract After the abolishment of Martial Law, religion in Taiwan was freed from the strong control of political power and it developed prosperously. New immigrants came to Taiwan along with their faiths and cultures. When coming to a new environment, they would form organizations and have the same religion of the area where they came from or where their family is registered or due to the blood relationships. People with the same faith, thinking and thoughts have formed diverse religious groups. There are 27 religious categories in Taiwan. 9,422 (78.35%) temples have been built by Taoists and 2,348 (19.52%) temples have been built by Buddhists. There are 2,537 Christian churches (76.83%) and 728 Catholic churches (22.05%) in Taiwan. 12,026 temples and 3,302 temples have been registered (Ministry of Interior, 2012). Thus, Taiwan can be seen as a religious melting pot. It is a diverse society and people respect traditional beliefs and embrace foreign religion, culture and thinking.In the Study of Customer Loyalty and Satisfaction-Luan-Yu Magazine Association for Example, various indicators were used and the background of the sample was described and analyzed statistically. The demographic variables below are shown to describe the loyalty and satisfaction of 204 Luan-Yu magazine readers. Then, effective questionnaires were gathered for processing and analyzing. The research results show that gender has no significant influence on perceived risks, customer satisfaction, customer loyalty and faith while education backgrounds significantly influence perceived risks and customer satisfaction. However, ages and occupations significantly influence perceived risks, customer satisfaction, customer loyalty and faith. Education backgrounds significantly influence perceived risks and customer satisfact ion, but have no significant influence on customer loyalty and faith; occupations significantly influence perceived risks, customer satisfaction, customer loyalty, and faith. Perceived risks have great influence on customer satisfaction and loyalty and customer satisfaction greatly influence customer loyalty. Both customer satisfaction and loyalty significantly influence beliefs.