| Summary: | 碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 103 === In recent years, people change lifestyle, leisure travel has obvious demand, coupled with structural changes in Taiwan's traditional industries, manufacturing-based factories gradually weakened or relocation of many factories operating in order to break the bottleneck in the counseling of the Ministry of Economy under the ownership has been transformed into manufacturing and factory visit tourist facility, in addition to manufacturing products, but also began to open teaching tour and visit the moving line design, hand-made DIY activities, briefing rooms and exhibition rooms for sale, so that the factory has more diversified business.
Promote tourism plant or factory in terms of traditional industries, as if infused new life springing Government to help traditional industries cultural or tourism facility has educational value of the transition, so that people learn more about the industry knowledge and understanding of the local culture, while creating traditional industries second spring.
This new experience of tourism activities, and gradually rise in all regions of Taiwan, taking advantage of the week off two day trip to take the kids to outdoor education, tourism has become the parents planning a new index. With the influence of people travel demand, tourism boom will continue to spread the plant, in this context, corporate owners have to ponder the next step is how to improve the service quality and management issues, to show the real value of the plant, it will not perish for tart effects.
For this study had experienced Ilan factory tour groups to do research, study was to investigate tourist attraction, service quality, efficiency and customer loyalty and leisure visitors to participate in the experience of the impact of the relationship between the plant tour to study ways to document the basis of past After deduction theory hypothesis, respectively, descriptive statistics, correlation analysis, and the use of a questionnaire survey method to collect data, and finally, conclusions and recommendations based on the findings in order to provide the industry with reference to experience improvement in marketing activities to enhance better service quality.
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