| Summary: | 碩士 === 東吳大學 === 企業管理學系 === 103 === The ever-changing environment of Thailand’s logistics business demands local private firms to take proactive measures to survive and prosper. The purpose of this paper is to serves as a guideline for the logistics managers of Thai-tone Company to select appropriate logistics providers. The objective of the research is to identify factors affecting the decision making process of 3PLs selection. Therefore, it is important for the company to understand which factors could affect decision makers in choosing 3PLs in order to maintain its dominant position in Thailand fruit export market. Based on the literatures, 5 dimensions and of 24 factors that influence the selection process are used. Questionnaire is designed and experts in the Company are surveyed. Then, AHP method is applied in order to obtain the importance of factors. We find that the rank of importance of dimensions is as follows: relationship, capabilities, customer service, operation performance, and general company consideration. The rank of top six most important factors is as follows: service quality, easy to work with, good communication, reliability, price, and cost reduction. Moreover, we compare ours results with those of other papers. Finally, suggestions for the company and Thai government are proposed.
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