The Effects of Electronic Word-Of-Mouth and Price on Brand Attitude and Purchase Intention.-Using Gender as a Moderator
碩士 === 東吳大學 === 企業管理學系 === 103 === In recent years, the electronic word-of-mouth has gradually replaced the traditional word of mouth as the main object of study of word of mouth marketing, therefore, the purpose of this research was to investigate the level eWOM and different ways of pricing for di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mk8m63 |