| Summary: | 碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 103 === The purpose of this research is constructing an indicator model to predict how Republic of China (“R.O.C.”) defense sectors-related agenda flows from the new media to main stream media. By adopting the Modified Delphi Method to consolidate the experts' feedbacks, this allows the "New Media Spill-over Indicators" to be established, which equips the R.O.C. defense sector a point of reference in the future when managing issues in new media. The process involves conducting surveys with 14 experts from the industry, public affairs officers from the R.O.C. defense sectors and scholars who have devoted most of their lives in areas related to media, which aims to form a consolidated view on these professional opinions that ultimately contributes to the model parameters for this “New Media Agenda Spill-Over Indicator”. These survey results would then be reinforced or amended by indepth interviews with the experts to seek for alternative explanations on the Modified Delphi results.
According to the statistical results from the Modified Delphi Method, out of the 66 indicators in total, 15 indicators are classified under “Online-share”, 5 indicators under “Positive agenda”, 3 indicators under “Saturation coverage”, 9 indicators under “Still-picture, motion-picture and reliability”, 4 indicators under “Army regime policy”, 12 indicators under “Critical incidents of casualty”, 18 indicators under “Miscellaneous internal management and rules violation incidents”. In order for R.O.C. defense sectors to better manage news as these indicators are adopted, they are ranked into 9 levels of criticality, first based on the number of surveys they take for the experts’ opinions to converge with statistical significance, following by their level of importance from the survey results, and lastly by the proportion of these levels of importance. In conclusion, based on the data analysis and interview results from Modified Delphi Method, this research has led to the following recommendations: (1) Assess and assign levels of criticality to agenda and manage them accordingly; (2) Monitor public issues in new media; (3) In-depth understanding of the charactertics of new media and relax the restrictions on the use of Internet; (4) Break through on the usage of Facebook and broaden interpersonal exposure; (5) The more picture, more video clips and less words in the posts, the better – should think from the perspective of the audience.
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