How Formosa TV News Broadcasts Social Movements-A Case Study of Sunflower Student Movement.

• Main Authors: Wei-ting Wang, 王暐婷
• Other Authors: HUAI-EN PENG
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/9p3xjw

碩士 === 世新大學 === 新聞學研究所(含碩專班) === 103 === The purpose of the study was to investigate how Formosa TV news broadcasted social movements through the analysis of TV news features and Chatman’s narrative theory. Sunflower Student Movement was an unprecedented social movement spawned from conflict over Cross-Strait Agreement on Trade in Services. Students connected with each other via the Internet, gathering at Taiwan’s legislature on March 18, 2014. The protest aggravated from a street demonstration to students’ occupation of the main parliamentary chamber, lasting 25 days at length. Since the stunning social movement either at home or abroad vividly went down in history, the study thus took Sunflower Student Movement as an example to analyze the story and narrative of 85 pieces of its news coverage each by each from Formosa TV’s storeroom for footages, then winding up the study with the statistics of the employment of news sources. After analyzing the plots, characters, fields, video editing, tones of the narrator, and incidental music, the author found the content of narrative focused more on dissidents of the trade pact, who received more positive appraisals, while TV news laid few emphases on anti-dissident activists. As to the technique of video camera, the TV news made good use of plentiful long and medium shots to create a more comfortable view for audience. Besides, unobtrusive voice-over was mostly applied in news although some obtrusive voice-over still appeared to exaggerate stories from a subjective perspective. With regard to the arrangement of press releases, news reporters noticeably utilized numerous live sound effects during the movement to make audience feel personally on the spot. Last but not least, it was observed that the ratio of dissidents of the trade pact to anti-dissident activists in news interview footages is poles apart according to the statistics of news sources. The study aimed to investigate from how TV news represented the movement. More emphases could be placed on interior ideology and political inclination of TV station, hence further exploring the connotation behind TV news.