| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === The present study was to investigate Curves for women-only 30 minutes Fitness Center members for service quality, perceived value, satisfaction and loyalty.
This study used questionnaires for Curves members a branch on the North as the object of study for research and analysis. Total recovery of 381 questionnaires the questionnaire and questionnaires by SPSS22.0 statistical analysis using descriptive statistical analysis, reliability analysis, factor analysis, t-test, ANOVA, Pearson's correlation analysis and regression analysis for data analysis and verification. According to the results of the analysis are as follows: Curves North member at the age of 41~50 years old, College/University, the service sector, the average monthly income of between 30,001~40,000 and sports 3~4 times per week on average, length of membership for one year (inclusive) the following members of the majority.
Finally, according to the research results made the following recommendations: (1) Quality of service recommendations: can be tailored to member needs one-on-one customized training courses to enhance the quality of service. (2) The perceived value of recommendation: should organize more promotional activities and attracting customers to increase willingness to join. (3) The satisfaction recommendations: the need to adjust the price of the sale of products, by raising the purchase intention and satisfaction. (4) Loyalty proposals: providing existing members recommended incentives, enabling them to actively explore new sources.
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