| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === The history of Taiwan Industry computer sector can be traced back to 1980s, and it has been through 30-40 years, with extraordinary research technique and produce services make it stands on global market. The emerging of the Internet thrives the requisition of automatic equipment and the stable profit growth of Industry Computer related companies. All kinds of advantages make consumer electronics manufacturers drove to industry computer sector, eager to branch out marketing share into Industry computer, with strategic alliance or shares acquisition.
This article discusses vertical application field and competitive structure of Taiwan industry computer sector by deeply interview and marketing investigation. As well as the impact and strategy of Industry computer sector while consumer electronics manufacturers branch out into their field.
The vertical application market and implicit knowledge of Industry computer sector, plus variety few quantity of flexible production without economic scale and service-oriented characteristic, make it an invisible barrier for new company entrants, as the result of research. But with sectors alliance leading by Industry computer companies, using procurement and mass production capability of consumer electronics manufacturers, will improve product profit; consumer electronics manufacturers can also absorb related knowledge and expand business. Such alliance can be treated as a successful corporate relationship, as well as the guidance of sectors alliance in the future.
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