The Study of the Consumer Perceived Critical Accept Intention Factors of Cross Border E-Commerce from the Aspects of Business Logistic, Financial and Information Flows

• Main Authors: Sheng-cheng Yang, 楊勝丞
• Other Authors: Kuen-ching Lee
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/20392816447841938439

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === According to a forecast made by eMarketer, B2C e-commerce sales worldwide will reach US$1.7 trillion in 2015, Asia-Pacific (33.4%) leapfrogs North America (31.7%) to become world's largest regional e-commerce market. Taiwan and China e-commerce forecasted to be a new trend from various aspects through had great performance over the last year. According to Chinese non-site association 2014's reports Taiwan e-commerce have progressed rapidly by 15% for each year. it's expected to become a true trillion industry in 2015. The purpose of this study is intends to investigate Taiwan’s PChome and Taobao global e-commerce development status and process model from the aspects of logistic, financial and information. In this study expected to explore the key factors which may influence customer behavioral intention to accept cross-border e-commerce from customer’s aspect. This study result could provide enterprise business as a reference for future direction. This study found that products are not selling in local is key motivation factor for customers intention to buy. Almost customers are worried about transaction security and merchant’s credit. Reduction in the cost of International logistics is the most common expectation. Credit, payment and logistics are the mainly factor of restricting cross-border e-commerce development. As a result, simplifying the procedures of shopping is a key factor to enhance the success of cross-border e-commerce.