| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 103 === Large open motorcycle legally on the road again, the public believes the locomotive is only a means of transport and ignore the use of protective gear, a large motorcycle positioned as leisure activities, and how both leisure and security are discussed in section.
Introduction to the status of a large heavy motorcycles, personal safety goggles, understanding motivation, definitions and relationships involvement, perceived quality and perceived value, such as dimensions, the proposed purchase intention to explore the impact hypothesis.
Driving with passengers for the study, a closed social networking site for the questionnaire, through factor analysis, validity analysis, correlation analysis, regression analysis to verify the hypothesis that ring.
Analysis of data showed that the four dimensions are positively associated with purchase intention, perceived quality to the highest, followed by perceived value and improve the purchase intention can be started from the other facets.
Recommended that the competent authorities and the stores do government propaganda and promotions, ideas and improve the use of correct driving motivation and involvement.
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