The Impact of Motivation, Involvement, Perceived Quality, and Perceived Value on Purchase Intention for Protectors – A Case of Motorcycle Riders

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 103 === Large open motorcycle legally on the road again, the public believes the locomotive is only a means of transport and ignore the use of protective gear, a large motorcycle positioned as leisure activities, and how both leisure and security are discussed in s...

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Bibliographic Details
Main Authors: Kuan-Hung Chen, 陳冠宏
Other Authors: Cuei-Fong Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/12876213979201386595

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