The Strategies to Solve the Problems Resulted from a Low Birth Rate for English Cram Schools

• Main Authors: Yen-Ling Liu, 劉雁玲
• Other Authors: Feng-Teng Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/29143634481771424596

碩士 === 樹德科技大學 === 金融系碩士班 === 103 === The fertility rate in Taiwan declines over the years so how to deal with the influences of education industry from low birth rate is important. Having an English cram school is easy because the investment doesn’t need too much. However, operating well is difficult due to the industry competing closing. The key to get rid of the difficulty of low birth rate and operate well is to keep the stable benefits. The study will analyze the development and current situation of English cram schools in Taiwan and J Cram School is as a case study. The qualitative research is implemented to inquiry business operating model and the interviewees are two managers and teachers in respectively branch of J Cram School in Kaohsiung. On the other hand, the questionnaires are done by a sampling of fifty parents. Then the result shows that the strategies of J Cram School are three parts, hardware, software, and human resources. Also, the suggestions, based on the research result, are offered for further operating, including creating the interactive website (e-learning), teaching videos online for making up the missed lessons, increasing the teaching hours of the foreign teachers, having a trip to learn English abroad, designing the e-books for student version, assigning more oral homework, using value strategy and dealing with administrative matters flexibly.