| Summary: | 碩士 === 南臺科技大學 === 商管專業學院 === 103 === Abstract
Entertainment has always generated a lot of infatuation through the time; especially when it comes to music or movies. Thus, it is not a surprise that both fields became huge markets. One of the reasons explaining this evolution is the technology that allowed these markets to rise. It has always been an important factor of the evolution of music and movies spreading as well as consumption.
However, if technology has been a factor of a more efficient offer and a satisfied demand; it also has brought the market to its agony. Indeed, Internet allows now users finding the contents they are interesting in by many new different ways. Not only material supports like DVDs or CDs, but also digital ones, available legally or illegally. Consumers can even find any music or movies directly available to listen or to watch online.
Facing these new offers, consumers are now spread in different groups. Each year, a larger part of them use internet to entertain, and among them, many uses illegal means to do so.
Recently, many researchers have concluded that these new trends harmed the entertainment industry and caused sales displacement, explaining the decreases in sales of material supports. At the same time, digital sales face some problems to find its place because of illegal downloading and streaming. Fortunately, concerts and cinema still seem to be successful and bring some returns to companies that, yet, lose lots of market shares and have to deal with consumers’ new preferences. They obviously did not find the solution yet.
The purpose of this paper is to find out what are the preferences of entertainment consumers’, and not only in terms of means, but also of thoughts. The thesis provides a general overview and attempt to explain the reasons of the sales displacement before to suggest a new direction to follow for the market to avoid losing all the consumers definitely.
The fact that the offer does not match the demand is underlined in this study, yet a new model, mainly based on streaming, but also proposing downloads and on demand material contents, according to the preferences of the consumers, could ameliorate the situation.
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