Exploring factors affecting on purchase intention of luxury fashion brand products among young Thai women consumers
碩士 === 南臺科技大學 === 商管專業學院 === 103 === ABSTRACT Luxury is an item that is not necessary for living, but is deemed as highly desired within a culture or society. As people move into higher income brackets they are more able and more likely to purchase more expensive luxury goods. Major markets for l...
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| Language: | en_US |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28229313702766961066 |
