Exploring factors affecting on purchase intention of luxury fashion brand products among young Thai women consumers

碩士 === 南臺科技大學 === 商管專業學院 === 103 === ABSTRACT Luxury is an item that is not necessary for living, but is deemed as highly desired within a culture or society. As people move into higher income brackets they are more able and more likely to purchase more expensive luxury goods. Major markets for l...

Full description

Bibliographic Details
Main Authors: chanatip dansirisanti, 陳美清
Other Authors: chang yung-chi
Published: 104
Online Access:http://ndltd.ncl.edu.tw/handle/28229313702766961066

Similar Items