A Study of the Relationships among Self-congruity ,Brand Trust ,Brand Affect on Brand loyalty；An Example of Sports Brand
碩士 === 南臺科技大學 === 行銷與流通管理系 === 103 === For business, the main purpose for building a brand is creating good relationship with customers, and making customers having loyalty toward the brand. At the same time, self-confidence has been regarded as a way for building good relationship with customers. I...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48t72j |