A Study of Correlation between Tourists’ Tourism Image and Revisiting Willingness on Kenting National Park

• Main Authors: KE,WEI-LUN, 柯維倫
• Other Authors: CAI,YU-YOU
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/86543191058489968713

碩士 === 大仁科技大學 === 休閒事業管理研究所 === 103 === This research framework included travel images and revisiting willingness. 550 questionnaires were provided and 488 were valid. According to the data collected from the questionnaire, descriptive statistics, t-test, one-way ANOVA and regression analysis were performed for data analysis. Demographic data included gender, age, level of education, marital status, monthly income, place of residence and travel partner. The results were derived as following: 1. The different gender, age, level of education, marital status, monthly income, and travel partner of tourist have found significant differences on travel images. The different place of residence of tourist had no found significant differences on travel images 2. The different gender, age, level of education, marital status, monthly income, place of residence and travel partner of tourist had found significant differences on revisiting willingness. 3. The travel images had a positive effect revisiting willingness. According to the results, the researcher suggest the related recommend to manager. For further research: incorporate the follow-up issue of national park visitor, with profound interview and pay equal attention to qualitative research and quantitative research and proceeding a comprehensive research.