Multiple Criteria Decision-Making Model for Developing the Value-Added Cultural and Creative Industries of Taiwan

• Main Authors: Hsueh, Shu-Yin, 薛淑尹
• Other Authors: Huang, Chia-Hui
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/01810561738419274785

碩士 === 東方設計學院 === 文化創意設計研究所 === 103 === The cultural and creative industry of Taiwan has 15 categories and an “other industries” category, revealing the extensive scope of this sector. Such categorization also indicates that the cultural and creative industries are a key topic for Taiwan’s sustainable economic development. Furthermore, these industries are anticipated to have a substantial effect on the future development and transformation of various relevant industries. Through applying industry-based knowledge capital and combining national or regional humanistic and cultural elements, the cultural and creative industries create specialized features of the industry and unique product characteristics, thereby increasing the knowledge capital of firms. Firms can integrate cultural elements to create products with unique characteristics to strengthen their competitiveness and ensure their sustainability. Although the Taiwanese government has actively engaged in promoting the cultural and creative industries through funding industries that are involved in cultural and creative applications, investment, and industrial transformation, problems pertaining to connecting perceived and applied interfaces remain. Cultural and creative industries have a broad scope. Combined with the excavation, application, and transformation of cultural elements for product development and investment, the cultural and creative industries have a major problem of “easy said than evaluated.” In addition, the industry is characterized by risks arising from fuzzy decisions and difficulties in conducting quantifiable analyses, which influence investor willingness to invest in the cultural and creative industries. Moreover, objective evaluations of subsidy amount and recipients of the subsidy is difficult regarding government subsidy policies for industries engaged in cultural and creative development. Thus, such evaluations might influence the willingness of firms to invest in developing the cultural and creative industries. Despite all these developmental difficulties and problems, many domestic industries in Taiwan feature diverse cultural contents and characteristics. Such industries are the optimal targets for promoting value-added cultural and creative development and industrial transformation. Therefore, we adopted a group decision-making technique, the Delphi method, and the quantification function of fuzzy logic theory to establish a set of scientific and highly objective criteria for a decision-making model for evaluating the degree of development in value-added domestic industries. The proposed model may serve as a decision-making analysis tool for investors in industrial transformation and the cultural and creative industry. The model assists in identifying investment risk and thus may increase investment willingness. Moreover, it can be used as a reference for governmental management departments evaluating subsidies for industries contributing to cultural and creative development.