| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 103 === In Taiwan , there are few theses about the business strategy of Taiwan Coffee Supplier. Most of the people study and focus on the aspects of the Consumption Behavior, the service quality of Chain Coffee Store, the Development of Coffee Industry as well as the visual design. However this study is aimed at researching the business Strategy of Taiwan Coffee Supplier. It not only solves the problem that customers pursue the mouth feel but also correspond with customers’ demands of the health, convenience and quality of coffee.
According to Mark Johnson(2010) , the Stand of Customer Value, this study found several main findings through the research. They are as follows: (1) At the present time, the stand of Customer Value of Coffee Market is aimed at raising the mouth feel. Besides, it also attaches importance to clients’ requirements of health and convenience. (2) To search out the adjacencies of products of Taiwan Coffee Supplier, such as Drip Coffee, could correspond with clients’ demands of the convenience and health , especially when they go travelling , visit outside or work in the office. Thus, from this product, it reveals that there will be a large market share in the near future. (3) To find out the White Space of Taiwan Coffee Supplier could solve those demands that customers require the speed, quality as well as convenience of drinking coffee, for example , the business model of Coffee Counter came up everywhere in recent years.
According to Hamel Prahalad(1994) ,through the Concept of Core Competence, U company itself intends to reinforce the global competence. Consequently, it sends the staffs to the place of origin in order to check the quality of goods. Besides, it gets the superiority of the vertical Integration and keeps promoting Customer Value in order to strengthen the brand competence, raise the quality of products or the service of the technology and create the largest common profit.
Keywords: core competency ,white space, customer value ,Industrial Vertical Integration
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