Product Strategy Impact on Website Conversion Rates – To a Company Operating in the B2B Export Platform Case

• Main Authors: Chien-Tang Huang, 洪均采
• Other Authors: Wen-Hwa Chang Ph. D
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/fymc84

碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 103 === With the rapid development of Internet marketing, in addition to the traditional export enterprises exhibitors and published in magazine ads, but also more and more actively involved in e-commerce, business export sites, develop new customers and new markets. Customers will be through the Internet to search for in the procurement of products, to find the supplier&;#39;s Web site. Therefore, export business website business, how, through B2B platform operation, so that customers Once found, the enterprise produces a sense of trust, are looking for products that really meet customer needs and accurately, and click on the product under the effective exposure, thereby increasing the conversion of the product inquiry rate. Through case studies that explore the contents of the website of business, products, customers want to have a certain value and need for correct and effective product information, the client via the Internet to learn more business related information, and then ask the next letter, and then through the next line service providers, so that to achieve the purpose of the order transaction. Many export enterprises operating network, as you want to have a good ranking and are searching to and click on the company&;#39;s services and products is bound to have a differentiated, unique selling points, good market position based on customer needs to provide the most valuable and useful product Information headed by weight. This study compared the case to explore, through in-depth interviews with business and data analysis, to bring business to business internet marketing when, how to improve conversion rate proposal, the main purpose of the present study.