The Growth Strategy for Special Printing Industries Corporations - A Case Study of CM Company

• Main Authors: Chun Ha, Huang, 黃春華
• Other Authors: Tung Tai Hu
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/6347fr

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === Special printing of Sublimation printing compared to conventional printing is a capital intensive, technology- intensive industry. CM Company established in year 2004, constantly working during the past 11 years on the technology updating, product innovation to enhance the quality of service. Overall the company operation performance is stable and steady, market target is clear. Encounter the ASEAN + 6 critical timing impact, Thailand accounted geographical advantage opportunity. In the mean time, it bounds to bring more scaled and quality companies added competition in the economic zone. Therefore from the industry supply chain top, middle and lower reaching of the well-known companies to summarize the interview in response to environmental changes, company goal setting, organization structure, organization capability, product strategy, performance management and the business model running. Type of operation, as a reference to draft the company’s growth strategy valuably and refer to the relevant industries and similar companies.The study conclusions for company&;#39;s growth strategy includes seven keycharacters for cooperation activities: Insight into environment change,Grasp customer needs, Create customers satisfaction, Construct the sustainable advantage, First stronger then bigger, Beneficial to all and to create value,Charity leaders and organization structure.