The Travel Agency Business Mode lnnovation -A Case Study of A Company
碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === After the allowing cross-strait direct flights, tourism industry of Taiwan are in highly competitive market . The in need for innovation business model for customer are becoming a crucial point to all the travel agency ,when they plan for business stra...
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uy48y3 |
| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === After the allowing cross-strait direct flights, tourism industry of Taiwan are in highly competitive market . The in need for innovation business model for customer are becoming a crucial point to all the travel agency ,when they plan for business strategy in the future. Main motivation is how to build a better business model or innovation strategy to draw further interest among Chinese tourist and provide recognized customer value products through key resources and marketing channel, creating profitable business model in the future.
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