| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === In recent years, rapid advances in information technology and the rise of big data applications, in addition to e-commerce platform and network operators have made large data applications and innovative services, government and private enterprises pay more attention to how best to use big data in the internal and external resources, get closer to real huge amounts of data related to tap business opportunities and enhance the quality of decision-making.
When companies in collecting consumer marketing and market-related information, slowly accepting applications benefit analysis of big data, while demand may therefore represent part of marketing research can no longer rely on external market research company paid services, may also therefore affected For professional marketing research business needs and expectations. Market research firm should take the challenges of big data applications, to measure strengths and weaknesses in the competition, and strengthen the company&;#39;s marketing strategy and the corresponding marketing mix.
This research, combined with case studies as well as Philip Kotler proposed professional service marketing 7P, with E case study of the market research firm, to explore in depth the challenges of the next big data, and how to strengthen the marketing strategy and marketing mix to boost competitiveness . Also I want to find case studies, providing market research companies face the challenges of the next big data, how to further strengthen its marketing strategy and marketing mix of reference.
From case studies found, E company operators present on an innovative attitude towards environmental trends, not only pay attention to the trend of big data applications, but also to take in response to the proposed roadmap, and the layout of the organization through change and development, and strengthen marketing strategy and marketing mix, thereby enhancing market research company&;#39;s professional value and overall competitiveness.
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