Needs Analysis: Investigating Ground Staff's Needs for Communication in English
碩士 === 國立臺北科技大學 === 應用英文系碩士班 === 103 === In the past decades, the global market has witnessed a growing need for employees with specialized domain expertise and English communicative competence. The airline industry plays an important role in the formation of the global market. To grapple with such...
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ndltd-TW-103TIT057410012019-06-27T05:13:52Z http://ndltd.ncl.edu.tw/handle/4zkg9b Needs Analysis: Investigating Ground Staff's Needs for Communication in English 航空地勤人員英語溝通需求分析 Chun-Lun Yen 顏君倫 碩士 國立臺北科技大學 應用英文系碩士班 103 In the past decades, the global market has witnessed a growing need for employees with specialized domain expertise and English communicative competence. The airline industry plays an important role in the formation of the global market. To grapple with such a growing demand, airlines in Taiwan and other Asian countries are recruiting more employees by screening potential staff of their EGP (English for general purposes) before offering pre-service training. However, the pre-service training sheds more light on aviation professional skills than on English communication skills that help deal with frustrated customers. Thus, this study aims to investigate the English communication needs of aviation ground staff by conducting needs analysis to locate which English communication skills are required. The current study is divided into three parts: background survey, the first interview, and the second interview. First, background survey was conducted to understand the current situation of in-service ground staff by distributing a hundred questionnaires. Qualitative inquiry was utilized to interview six in-service ground staff in the first interview and another six ones in the second interview to understand the issue at hand. The results of the study could provide useful insights on better preparing pre-service employees for their job and thus enhance their work performance. Yun-Hua Yang 楊韻華 2014 學位論文 ; thesis 90 en_US |
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碩士 === 國立臺北科技大學 === 應用英文系碩士班 === 103 === In the past decades, the global market has witnessed a growing need for employees with specialized domain expertise and English communicative competence. The airline industry plays an important role in the formation of the global market. To grapple with such a growing demand, airlines in Taiwan and other Asian countries are recruiting more employees by screening potential staff of their EGP (English for general purposes) before offering pre-service training. However, the pre-service training sheds more light on aviation professional skills than on English communication skills that help deal with frustrated customers. Thus, this study aims to investigate the English communication needs of aviation ground staff by conducting needs analysis to locate which English communication skills are required.
The current study is divided into three parts: background survey, the first interview, and the second interview. First, background survey was conducted to understand the current situation of in-service ground staff by distributing a hundred questionnaires. Qualitative inquiry was utilized to interview six in-service ground staff in the first interview and another six ones in the second interview to understand the issue at hand. The results of the study could provide useful insights on better preparing pre-service employees for their job and thus enhance their work performance.
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author2 |
Yun-Hua Yang |
author_facet |
Yun-Hua Yang Chun-Lun Yen 顏君倫 |
author |
Chun-Lun Yen 顏君倫 |
spellingShingle |
Chun-Lun Yen 顏君倫 Needs Analysis: Investigating Ground Staff's Needs for Communication in English |
author_sort |
Chun-Lun Yen |
title |
Needs Analysis: Investigating Ground Staff's Needs for Communication in English |
title_short |
Needs Analysis: Investigating Ground Staff's Needs for Communication in English |
title_full |
Needs Analysis: Investigating Ground Staff's Needs for Communication in English |
title_fullStr |
Needs Analysis: Investigating Ground Staff's Needs for Communication in English |
title_full_unstemmed |
Needs Analysis: Investigating Ground Staff's Needs for Communication in English |
title_sort |
needs analysis: investigating ground staff's needs for communication in english |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/4zkg9b |
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