| Summary: | 碩士 === 國立臺北藝術大學 === 藝術行政與管理研究所 === 103 === People hold a general stereotype that students who receive professional training in visual art from universities are destined to be artists in the future. In recent years, however, many young visual artists have re-orientated themselves towards starting their own business by virtue of the skills their acquired from previous training. Some of them still engage in artistic creation and exhibition in addition to being entrepreneurs. Treating those artists who run their own business and create artworks concurrently as the objects of research, this thesis seeks to investigate not only their entrepreneurial motivation and process, but also the way they strike a balance between running enterprises and creating artworks.
Based on grounded theory as well as other theories of entrepreneurial motivation and process, this thesis firstly conducted in-depth interviews with five subjects selected through purposive sampling. The data collected via the interviews were then coded and analyzed according to the rigorous procedure standardized by grounded theory. A total of 286 open codes were generated inductively in the analysis, which were subsequently collated into 45 axial codes that constitute 16 core categories.
The entrepreneurial motivation is primarily influenced by the categories of “internal factors,” “external factors” and “environmental factors.” The entrepreneurial process consists of three phases. The pre-starting-up phase is influenced by the categories of “creation,” “piecework” and “team,” the preparation phase by “obstruction” and “assistance,” and the operational phase by “knowledge,” “organization,” “business,” “competitiveness,” “resource” and “individual.” Finally, “enterprises as artistic creation” and “underpinning artistic creation with enterprises” are the core categories on which the balance between running enterprises and creating artworks rests.
Employing a variety of concepts, this thesis developed a preliminary model that elucidates the entrepreneurial motivation and process of artistic entrepreneurs as well as the way they strike a balance between running their own business and creating artworks. This thesis also specified the difficulties these entrepreneurs encountered and the breakthroughs they made in each phase. In conclusion, the research findings of this thesis suggest that students of art universities tend to have difficulty in making their living as professional artists, who therefore started their own business in the cultural and creative industry as a solution to the difficulty. Their production capacity in turn enriches the content of the industry. Governments, universities and social institutions may provide incubator mechanisms wherefrom these artistic entrepreneurs derive support for their projects. While underpinning artistic creation with enterprises, these young artistic entrepreneurs must tackle the intellectual challenge of bridging the gap between ideal and reality.
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