THE EFFECT OF PRODUCT CATEGORY AND PRODUCT PRICE ON PURCHASE INTENTION－TAKING SELF-CONSTRUAL AND IMPULSIVE PERSONALITY AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 103 === Consumer Consciousness has risen recently, the competition among firms has become Intensive. In order to attract customers to purchase, company most know what customers really want. Besides, there are many elements that may affect customers’ decision-making. Pro...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uv7m6g |