THE EFFECT OF PRODUCT CATEGORY AND PRODUCT PRICE ON PURCHASE INTENTION-TAKING SELF-CONSTRUAL AND IMPULSIVE PERSONALITY AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 103 === Consumer Consciousness has risen recently, the competition among firms has become Intensive. In order to attract customers to purchase, company most know what customers really want. Besides, there are many elements that may affect customers’ decision-making. Pro...
Main Authors: | Bing-Lin Yu, 余秉霖 |
---|---|
Other Authors: | Ming-Chuan Pan |
Format: | Others |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/uv7m6g |
Similar Items
-
THE IMPACT OF SELF CONSTRUAL AND PRODUCT CATEGORIES ON PURCHASE INTENTION -TAKING FAMILY MEMBER AND FRIENDS AS MODERATORS
by: Fang-Yi Lee, et al.
Published: (2014) -
THE IMPACT OF SELF CONSTRUAL AND FRIEND ON PURCHASE INTENTION- PRODUCT CATEGORY AND BRAND AS MODERATORS
by: Su-chin Chang, et al.
Published: (2013) -
THE EFFECT OF SURCHARGES AND SELLER REPUTATION ON PURCHASE INTENTION IN ONLINE SHOPPING ─ TAKING SELF-CONSTRUAL AND PRODUCT CATEGORY AS MODERATORS
by: Jian-kai Luo, et al.
Published: (2014) -
THE EFFECT OF BRAND NAME SYLLABLE ON PURCHASE INTENTION - PRODUCT CATEGORY AND SELF-CONSTRUAL AS MODERATORS
by: Yu-ting Huang, et al.
Published: (2016) -
The Effect of Seller Reputation and Self Construal on Purchase Intention – Product Category and Friend as Moderators
by: Wan-chen Lin, et al.
Published: (2015)