| Summary: | 碩士 === 臺北市立大學 === 體育學系體育碩士在職專班 === 103 === The purpose of this research were: first, to understand the Neihu Sports Center in Taipei service quality and customer satisfaction and various factors of the situation of the differences. Second, the difference in quality of service Neihu Sports Center in Taipei to compare different variables of the situation and customer satisfaction. Third, investigate service quality and customer satisfaction of the relevant circumstances.The main method used for this research was to design a specific questionnaire to collect data.The method of data processing were Descriptive statistics, independent sample T-test, one way ANOVA, Pearson Product-Moment correlation and LSD.The results were:(1)The satisfaction level of Quality of Service in Neihu Sports Center feelings highest level degree with "certainty";"Reliability" and "reactive" regarded as the second stage; the lowest degree of recognition "certainty" is regarded as the fourth grade.(2)Neihu Sports Center satisfaction between ordinary and agree that circumstances score for each question of the places I conveniently sexy sports center to most satisfied and professional level sports professional coaches feel more dissatisfied.(3)Female customer perception of a type of experience in marketing and customer certainty than men; Younger persons for reliability and certainty of a higher degree of experience; higher education for the overall service quality, reliability, and responsiveness of a type of a higher degree of experience; monthly income for the center's reliability have a higher perception, the lower and higher monthly income for a type of a higher consciousness.(4)Different background variables Sports Center customers only in different gender, female customer perception of satisfaction than men customer of significant differences.
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