A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator
碩士 === 育達科技大學 === 企業管理所 === 103 === The number of domestic tourists in Taiwan has increased in recent years. Among its many destinations, night markets are widely considered must-visit destinations. Fostering a favorable image among tourists for attractions such as tourist night markets is therefore...
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ndltd-TW-103YDU001210032019-05-15T21:42:48Z http://ndltd.ncl.edu.tw/handle/g2q2d9 A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator 台灣觀光夜市的觀光意象對重遊意願之影響-以顧客滿意度為中介變數 Joi-Ching Chen 陳柔卿 碩士 育達科技大學 企業管理所 103 The number of domestic tourists in Taiwan has increased in recent years. Among its many destinations, night markets are widely considered must-visit destinations. Fostering a favorable image among tourists for attractions such as tourist night markets is therefore an important task. This study utilized a survey questionnaire, and analyzed responses using statistical software to identify the major factors affecting the intention of domestic tourists to revisit a tourist night market. Average scores were high at 4.09, 4.30, and 4.53, respectively, for tourism image, customer satisfaction, and revisit willingness for tourist night markets. The highest ranked item was “Taiwan’s tourist night markets are very famous,” followed by “tourist night markets are a symbol of Taiwan,” while the three lowest ranked items, suggesting room for improvement, were “lack of public amenities,” “pedestrian unfriendliness,” and “lack of parking spaces.” Hsueh-Fang Chen 陳雪芳 2014 學位論文 ; thesis 96 zh-TW |
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碩士 === 育達科技大學 === 企業管理所 === 103 === The number of domestic tourists in Taiwan has increased in recent years. Among its many destinations, night markets are widely considered must-visit destinations. Fostering a favorable image among tourists for attractions such as tourist night markets is therefore an important task. This study utilized a survey questionnaire, and analyzed responses using statistical software to identify the major factors affecting the intention of domestic tourists to revisit a tourist night market. Average scores were high at 4.09, 4.30, and 4.53, respectively, for tourism image, customer satisfaction, and revisit willingness for tourist night markets. The highest ranked item was “Taiwan’s tourist night markets are very famous,” followed by “tourist night markets are a symbol of Taiwan,” while the three lowest ranked items, suggesting room for improvement, were “lack of public amenities,” “pedestrian unfriendliness,” and “lack of parking spaces.”
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author2 |
Hsueh-Fang Chen |
author_facet |
Hsueh-Fang Chen Joi-Ching Chen 陳柔卿 |
author |
Joi-Ching Chen 陳柔卿 |
spellingShingle |
Joi-Ching Chen 陳柔卿 A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator |
author_sort |
Joi-Ching Chen |
title |
A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator |
title_short |
A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator |
title_full |
A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator |
title_fullStr |
A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator |
title_full_unstemmed |
A Study of the Relationships Among Tourism Image and Revisiting Willingness for Taiwan Tourism Night Market-Customer Satisfaction as a Mediator |
title_sort |
study of the relationships among tourism image and revisiting willingness for taiwan tourism night market-customer satisfaction as a mediator |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/g2q2d9 |
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