A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion
碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 103 === Under the circumstance of severe fund shortage of local governments in Taiwan, an exhibition pavilion’s commitment to inheriting and passing down diverse cultures and the exhibition pavilion’s business performance grows more important. This study utilizes th...
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ndltd-TW-103YDU006750022016-07-16T04:11:42Z http://ndltd.ncl.edu.tw/handle/28809184365471657653 A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion 世博臺灣館產創園區經營績效評估指標之研究 Wen-Pang, Liao 廖文邦 碩士 育達科技大學 休閒事業管理系碩士班 103 Under the circumstance of severe fund shortage of local governments in Taiwan, an exhibition pavilion’s commitment to inheriting and passing down diverse cultures and the exhibition pavilion’s business performance grows more important. This study utilizes the balanced scorecard concept, as proposed by Kaplan and Norton, reviews relevant literature, uses the Delphi method to gather and systemize opinions of experts in related fields, and designs the “criteria for evaluating the performance of the World Expo Taiwan Pavilion”, which have 19 criteria in four dimensions. Furthermore, the analytic hierarchy process (AHP) is performed to calculate the “relative importance of the criteria for evaluating the performance of the World Expo Taiwan pavilion” in order to rate its operations strategies in planning, forecasting, making judgments, distributing resources, and determining investment portfolios. The results suggest that the relative importance of the four dimensions of evaluation criteria in descending order are: financial management (36%), customer service (34%), internal operations (20%), and learning and growth (10%). In terms of the relative importance of the 19 evaluation criteria, criteria with the highest relative importance are: annual budget allocation planning (33%), a hygienic and safe environment (40%), reduced operational issues (40%), and enhancing employees’ foreign language skills (25%). In conclusion, business operations in the World Expo Taiwan Pavilion should prioritize financial management, improve its various facilities, and provide better customer services in order to have better customer satisfaction. Su-Ling, Wu I-Ying, Chang 吳素玲 詹宜螢 2015 學位論文 ; thesis 72 zh-TW |
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碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 103 === Under the circumstance of severe fund shortage of local governments in Taiwan, an exhibition pavilion’s commitment to inheriting and passing down diverse cultures and the exhibition pavilion’s business performance grows more important. This study utilizes the balanced scorecard concept, as proposed by Kaplan and Norton, reviews relevant literature, uses the Delphi method to gather and systemize opinions of experts in related fields, and designs the “criteria for evaluating the performance of the World Expo Taiwan Pavilion”, which have 19 criteria in four dimensions. Furthermore, the analytic hierarchy process (AHP) is performed to calculate the “relative importance of the criteria for evaluating the performance of the World Expo Taiwan pavilion” in order to rate its operations strategies in planning, forecasting, making judgments, distributing resources, and determining investment portfolios. The results suggest that the relative importance of the four dimensions of evaluation criteria in descending order are: financial management (36%), customer service (34%), internal operations (20%), and learning and growth (10%). In terms of the relative importance of the 19 evaluation criteria, criteria with the highest relative importance are: annual budget allocation planning (33%), a hygienic and safe environment (40%), reduced operational issues (40%), and enhancing employees’ foreign language skills (25%). In conclusion, business operations in the World Expo Taiwan Pavilion should prioritize financial management, improve its various facilities, and provide better customer services in order to have better customer satisfaction.
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author2 |
Su-Ling, Wu |
author_facet |
Su-Ling, Wu Wen-Pang, Liao 廖文邦 |
author |
Wen-Pang, Liao 廖文邦 |
spellingShingle |
Wen-Pang, Liao 廖文邦 A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion |
author_sort |
Wen-Pang, Liao |
title |
A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion |
title_short |
A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion |
title_full |
A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion |
title_fullStr |
A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion |
title_full_unstemmed |
A Study of Criteria for Evaluating the Performance of World Expo Taiwan Pavilion |
title_sort |
study of criteria for evaluating the performance of world expo taiwan pavilion |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/28809184365471657653 |
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