| Summary: | 碩士 === 國立雲林科技大學 === 工業設計系 === 103 === From viewpoint of Kansei engineering, this study conducts a survey among young generations (20-35 years old) and middle-aged generations (35-55) of Taiwan so as to investigate relevance and differences in motorcycle shape recognition and use evaluation. Firstly, field observation and recording and interviews are performed to survey 96 samples’ brand preference, purchase and use conditions with respect to motorcycles of 100 cc-150 cc gas displacement, thus to know motorcycle popularity in Taiwan as well as differences in motorcycles owned by people of different generations and genders. Secondly, 10 representative motorcycle samples are selected, and AIOs scale and SD (semantic difference) method evaluation recognition questionnaire survey are conducted in 274 testees. SPSS statistical analysis is utilized for gender difference analysis, young and middle-aged population analysis as well as motorcycle shape recognition and evaluation analysis.
A ccording to findings of the present study, motorcycle populations in Taiwan can be classified into “healthy and pragmatic”, “stable and enjoy-type”, “ordinary and casual”, “busy and regular”, and “colorful and new-knowledge”. When choosing motorcycles, young and middle-aged generations mainly consider brand, appearance, shape, lightness, convenience, price, and etc. Males and females are different in motorcycle purchase. Motorcycles of proper horsepower and model are selected a ccording to personal conditions such as height, body type and brand preference. As per analysis results, factors of motorcycle shape recognition and use evaluation are grouped into: (1) appearance; (2) design; (3) operability. Coordinate space results indicate: in terms of appearance, 125 cc motorcycle models always present a sense of being large and steady, and 100 cc motorcycles look compact and light. With regard to design, simple arc design of models like Duke 125 appears plain; complex and sharp design of models such as Cygnus X 125 shows a unique feeling. Speaking of operability, models of 100 cc and 125 cc are both easy to operate, but 100 cc motorcycles generally have a lighter body and their operability win better evaluation than 125 cc motorcycles.
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