The Analysis of Customers Perceived Value from Museum-Derived Commodities by the Means-End Chains
碩士 === 國立雲林科技大學 === 設計學研究所 === 103 === Due to its rich cultural heritage and collection of resources, museums play a pivotal role in the trend of cultural creativity and the knowledge-based economy, and in the national industrial development. To follow the trend of commercial operations, museums tha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34157855980052877203 |