Business strategy analysis of global competitive environment-Air Products

• Main Authors: Pei-Lun Lee, 李佩倫
• Other Authors: Ming-Lei Chang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/93326238055802304276

碩士 === 元智大學 === 管理碩士在職專班 === 103 === In 2014, Air Products announced to re-organize company structures for creating maximum shareholder values, and trying to recover the leading position in the global industrial gases markets. This thesis is to analyze Air Products business performance in global competitive environments, give timely recommendations to accomplish more competitive advantages, and predict its profit for next five years. Firstly, in the thesis, according to the review of past literatures and the case study method, expose global gas industries’ phenomena. Secondly, adopt Michael E. Porter strategies management’s method to analyze Air Products business strategies.Finally, use its official financial reports and announcements to shareholders in New York Stock Exchange (NYSE) open market as this thesis data base. Re-organization makes positive reflections in NYSE market. In order to keep its competitive abilities, suggest Air Products should keep its advantages and improve weaknesses in sales, cost and operations. Keyword：Strategic Management, Industry Gas, Bulk Gas, Five Forces Analysis