Exploring the Impact of On-line Shopping Sales Promotion Types -An Example of men's body functional clothing
碩士 === 元智大學 === 管理碩士在職專班 === 103 === According to the popularization of internet and mobile communication, the e-commerce was advanced remarkably in recent years. Nowadays, we could do on-line shopping anytime, anywhere by our computer, tablet, and smart phone. The sales promotion strategy of EC-pla...
Main Authors: | Wen-Tsen Chou, 周玟岑 |
---|---|
Other Authors: | Ming-Lei Chang |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/65u79k |
Similar Items
-
The Influences of Product Characteristics,Sales Promotion Method and Website Characteristics on Impulsive Purchasing–Using Online Shopping Clothing As Example
by: Ching-ShingWu, et al.
Published: (2013) -
The Study on Prediction Models of Clothes and Accessories Online Shopping Involvement Degree in Taiwan
by: Yi-Tsen Ko, et al.
Published: (2012) -
An exploration of social marketing in kid’s clothing sales
by: Syu,Pei-Yu, et al.
Published: (2017) -
Metrosexual men’s shopping habits : study of the modern men’s clothing brand selection
by: Janowska, Karolina
Published: (2008) -
The Effect of Purchase Motivation,Product Involvement On the purchase Intention –The Study of On-line Shopping on the Clothing Goods As an Example
by: HUA,KUAN-YU, et al.
Published: (2010)